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Digital Marketing Manager

Natics
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At Natics, we are more than just a skincare brand; we're at the forefront of innovation in the beauty industry, championing inclusive, sustainable solutions for Gen-Z. Launched with a commitment to empower and celebrate individuality, our products reflect the dynamic needs and values of today’s youth. We are seeking a passionate and creative individual who lives, breathes, and eats marketing. This role is pivotal in refining our current marketing strategy, staying on top of trends, creating engaging content, and building our brand personality across social media.

 

Responsibilities:

Marketing Strategy Development:

  • Refine and enhance the existing marketing strategy to align with company goals and target audience.
  • Identify new opportunities for brand growth and audience engagement.

Content Creation:

  • Develop, produce, and edit high-quality videos and graphics for social media platforms (Instagram, TikTok, YouTube, etc.).
  • Create engaging content that reflects Natics' brand voice and resonates with our target audience.

Trend Analysis and Implementation:

  • Stay updated with the latest trends in beauty, skincare, and social media.
  • Implement trending topics and themes into our content to keep the brand relevant and engaging.

Brand Personality and Voice:

  • Help build and maintain a consistent brand personality across all social media platforms.
  • Develop a unique and engaging brand voice that appeals to both men and women in the Gen-Z demographic.

Collaboration:

  • Work closely with the marketing team to brainstorm and execute creative campaigns.
  • Collaborate with influencers and brand ambassadors to amplify our reach and engagement.

 

Compensation

  • Given we are a startup currently, we are open to working a competitive hourly and equity/bonus inclusive package based on experience and company needs.
  • This position will start out with a 90-day period to determine mutual fit. After this period, we may mutually agree to indefinitely extend this based on performance.

 

Qualifications

  • Proven experience in a marketing or content creation role, preferably in the beauty or skincare industry.
  • Strong portfolio showcasing creative work and social media campaigns.
  • Proficiency in graphic design and video editing software (Adobe Creative Suite, Final Cut Pro, Canva, etc.).
  • Excellent understanding of social media platforms and their respective audiences.
  • Ability to stay on top of trends and adapt quickly to changes in the social media landscape.
  • Strong communication skills and the ability to convey ideas clearly and effectively.
  • Self-motivated, proactive, and able to work independently as well as part of a team.
  • Passionate about the Natics brand and mission, with a deep understanding of our target audience.
  • Experience as a content creator or having a following on social media is a plus.
  • MBA in marketing or related field is a plus.

 

Why Join Natics?

  • Be part of a brand setting new standards in the skincare industry, focusing on accessibility, inclusivity, and innovation.
  • Work in a dynamic, creative environment where your ideas can make a difference.
  • Gain invaluable mentorship and experience from a young, impactful, and energetic founding team.
  • Grow with us! We're on a fast track and want you to advance your career as Natics expands.
  • Be part of one of the first Gen-Z-dominated workforces in the skincare and CPG industry.

 

Next Steps:

If you’re excited to be a part of our journey and make a real difference in the skincare industry, we’d love to hear from you. Please submit your resume, portfolio, and a brief explanation of why you’re the perfect fit for this role no later than June 24th, 2024. Interviews will be conducted on a rolling basis.