Marketing Associate – Lead Generation & Digital Campaigns

Marketing Associate – Lead Generation & Digital Campaigns- ERP Software

Intellitec Solutions implements software solutions from Sage Intacct and Microsoft Dynamics to improve financial or customer relationship management. For over 30 years, we’ve supported hundreds of clients across a broad array of industries.

We are looking for a Marketing Associate who will play an integral role in managing marketing efforts to support the company's growth goals. This position is ideal for a recent graduate with a passion for marketing, data-driven decision-making, and campaign execution.

To thrive in this role, you should be eager to learn, detail-oriented, and able to work independently on a variety of marketing tasks. You will have opportunities to gain hands-on experience in digital marketing, lead generation, and campaign execution to optimize the return on investment (ROI) of our marketing dollars and drive revenue for the business.

Experience in B2B marketing, software marketing, or ERP solutions is a plus but not required. Internships, coursework, or relevant project experience in digital marketing, campaign management, or data analytics will be considered.

Responsibilities

• Assist with content marketing efforts - build and maintain a planning matrix, identify new sources/ideas for content, proof/revise copy, and guide creative presentation
• Support email marketing campaigns across the customer lifecycle to move prospects through the funnel, drive conversion rates, and increase retention
• Help execute marketing communication campaigns, including e-marketing, social media, demand generation, events, cooperative partner programs, and direct mail
• Assist with the company’s SEM/SEO efforts, leverage Google Analytics and/or other sources to track demand generation efforts, and continually define & optimize strategy
• Create and update web content, campaign elements, social media posts, product collateral, and presentations.
• Update and post new information (press releases, events, blogs, and other news and information changes) to the corporate website, LinkedIn, Twitter, and Blog sites.
• Conceptualize and design marketing graphics while ensuring corporate identity is intact and maintained consistently
• Provide general support to the marketing team in day-to-day execution and administrative tasks. Implement and manage new and existing campaign launches and develop and maintain campaign calendars and tasks
• Maintain campaign distribution lists track key performance indicators and prepare marketing reports.
• Assist in coordinating tradeshows, company-sponsored promotions and events

Requirements

• BS in Marketing, Business or Communications
• Internship, coursework, or project experience in digital marketing, campaign management, or content marketing. Strong understanding of social media, email marketing, and content marketing strategies. Strong proficiency with office productivity applications (Microsoft PowerPoint, Excel, CMS, Word, Adobe)
• Experience with WordPress, CRM systems, and marketing automation platforms
• Organizational skills are essential; must be able to handle multiple projects simultaneously with attention to detail
• Extremely effective and proactive communicator
• Forward-thinker eager to gain experience 
• Independence, with the flexibility to work in a fast-paced environment
• Marketing design experience is highly desirable (but not required)